BEARS BEHAVIN' BADLY!
The Adventures of the Bears at Bear Republic Brewery
Follow along to see bears having crazy adventures of doing the unexpected... like racing cars and drinking beer to celebrate wins!
Get ready to taste some of the best beer in Sonoma County, California. At Bear Republic Brewery, there are 14 different flavors for you to try. This family owned microbrewery prides themselves in their quality and hand crafted beer. This brand revival focuses on three of their flavors, Racer 5, Hop Rod Rye, and Grand Am.
BRAND REVIVAL KIT
I was given the opportunity to rebrand this company family owned microbrewery. I wanted to strengthen their personal interests through design. As a company, they love racing. I decided to embrace that through subtle racing elements throughout the brand. It is apparent that the company has a lot of pride in their state, California, through their name origins and usage of the bears for the face of their campaign. I decided to expand on their love for bears by creating individual mascots for each beer flavor.
WORK IN PROGRESS
The first step is to begin sketching. Always. These are my inital ideas and story boards for my spot (30 second commercial), stinger (5 second commerical), and my GIF web banners. Next, digitize the sketches. Then revise (repeat until completion!). I made my illustrations in Illustrator and animated the videos in AfterEffects.