BEARS BEHAVIN' BADLY!

The Adventures of the Bears at Bear Republic Brewery


Follow along to see bears having crazy adventures of doing the unexpected... like racing cars and drinking beer to celebrate wins!


Get ready to taste some of the best beer in Sonoma County, California. At Bear Republic Brewery, there are 14 different flavors for you to try. This family owned microbrewery prides themselves in their quality and hand crafted beer. This brand revival focuses on three of their flavors, Racer 5, Hop Rod Rye, and Grand Am.

BRAND REVIVAL KIT

I was given the opportunity to rebrand this company family owned microbrewery. I wanted to strengthen their personal interests through design. As a company, they love racing. I decided to embrace that through subtle racing elements throughout the brand. It is apparent that the company has a lot of pride in their state, California, through their name origins and usage of the bears for the face of their campaign. I decided to expand on their love for bears by creating individual mascots for each beer flavor.

WORK IN PROGRESS

The first step is to begin sketching. Always. These are my inital ideas and story boards for my spot (30 second commercial), stinger (5 second commerical), and my GIF web banners. Next, digitize the sketches. Then revise (repeat until completion!). I made my illustrations in Illustrator and animated the videos in AfterEffects.


FEATURED BEER

@ BEAR REPUBLIC BREWERY

RACER 5

This hoppy IPA is a full bodied beer brewed with malted barley, wheat, and crystal malts. The malt base is designed to highlight the unique floral qualities Columbus and Cascade hops from the Pacific Northwest. Racer 5 is one of America’s most medal winning IPAs. There’s a trophy in every glass.

HOP ROD RYE

A high gravity IPA brewed with 18% rye malt. Hop Rod Rye has a floral hop aroma and subtle caramel notes with a slightly earthy and spicy rye character.


GRAND AM

Inspired by our team’s passion for racing, Grand-Am™ is an American Pale Ale worthy of the “Racer” family. True to our roots, this sessionable yet assertive ale balances both classic and new American hop varieties with a distinct malt backbone. Start your engines…